From Raw Data to Business Insights: Empowering Leaders to Make Right Strategic Decisions

The data isn’t born ready, it must be crafted at the right perspective to give any meaningful value, otherwise, it is just bytes being wasted while you burn the company’s budget.

Understanding the what and why is the first step to building an impactful resource to guide and support decision-making.

The data isn’t the new oil, it is far more valuable than that, but only for those who know how to get the right data.

An IDC Research sponsored by Tableau shows that 83% of CEO’s organizations want their business to become more data-driven, but only 30% say actions are driven by data analysis, so what’s the catch here?

Culture eats strategy for breakfast

You might have a strong data team and a well-built data lakehouse, but if the directors and the high-level management stakeholders don’t use data and can’t rely on it then you are choosing to create a sunk cost into your company’s budget.

Lead by example not only words.

If you’re not committed to creating and refining your company’s decision-making mechanisms through data, your competitors are… and they’ve been well rewarded for it.

According to a study by the McKinsey Institute, data-intensive companies are 23x more capable of outperforming their competitors in customer acquisition and have 19x greater profit potential than those that dispense the strategic use of data.

The first step in transforming decision-making through data is not just to build a dashboard, create a data warehouse and brandish the amount of data your company generates.

Transformation starts from the top down through culture and everything that follows will be the consequence of commitment to creating a refined strategy focused on promoting the best resources for meaninful change through data.